Thailand's Central Group mécht den Deal op Selfridges zou

The Central Group, controlled by the billionaire Chirathivat family, is the largest department store chain operating for over 75 years in Thailand. 

With the acquisition of the British luxury store chain Selfridges, Central and Signa aim to become a major global player in the department store sector. This transaction has created one of the world’s leading luxury department store groups, with a presence in 8 countries and flagship stores in the cities’ most sought-after locations, particularly the iconic Selfridges department store.

In December 2021, Thailand’s largest department store owner, Central Group, was just days away from closing a 4 billion pound ($4.76 billion) acquisition of Selfridges stores in the United Kingdom. 

The current owners of Selfridges, agreed terms with Central around the end of November, according to a report in The Times newspaper. The Weston family owned Selfridges for almost 20 years (2003), acquiring the brand for 598 million pounds.

Selfridges Group portfolio, which comprises 18 stores under 4 banners in 3 countries, namely;

Selfridges in England

– Brown Thomas & Arnotts in Ireland

– De Bijenkorf in the Netherlands

The integration will also include Selfridges Group’s unrivaled e-commerce platforms, which draw over 30 million online visitors monthly and ship to over 130 countries worldwide.

This will be integrated with Central and Signa’s combined existing portfolio of 22 luxury department stores and two new stores to open soon in Dusseldorf and Vienna. The current holdings comprise Rinascente in Italy and Illum in Denmark, which are wholly owned by Central Group, KaDeWe, Oberpollinger, Alsterhaus in Germany, and Globus in Switzerland, which are jointly owned by Central Group and Signa Holding. 

Central Group, owned by the billionaire Chirathivat family, has had a presence in Europe since 2011. 

Last year, the joint venture bought Swiss luxury department store Globus and other real estate assets for $1 billion.

Mr. Tos Chirathivat, Executive Chairman and Chief Executive Officer of Central Group, and Mr. Dieter Berninghaus, Chairman of the Executive Board of Signa Holding, will be the new Co-Chairman of the Group.

“We are long-term investors with a well-established partnership and shared vision to reshape and reinvent the luxury retail industry. We are committed to creating the world`s leading luxury omnichannel platform for all our customers through online and offline channels. We are excited to meet and work with our new colleagues and brand partners to achieve this vision,” wrote Mr. Tos Chirathivat. 

The transaction sees Selfridges Group become part of the combined Central and Signa portfolio of luxury department stores, which includes Rinascente in Italy, Illum in Denmark, Globus in Switzerland, and the KaDeWe Group, which operates in Germany and Austria (starting in 2024). 

The proforma annual turnover for the combined department stores portfolio was €5 billion in 2019 and is projected to grow to more than €7 billion by 2024. The combination will create a complementary portfolio of leading European luxury department stores, enabling innovation and knowledge sharing across different locations, says the joint venture. 

Selfridges, founded in 1908 by Harry Gordon Selfridge, is best known for the giant store on London’s Oxford Street. It has been controlled by the Westons since 2003.

Central and Signa are expected to operate all stores in the Selfridges Group, including Selfridges, de Bijenkorf, Brown Thomas and Arnotts. 

Back in February 2022, Central Retail also announced it would spread $3 billion across its operations in Thailand, Vietnam, and Italy. 

Central Retail has 23 Central department stores in Thailand and 40 under the mid-range Robinson brand, making it the country’s biggest chain of its kind. Central Retail has 3,641 branded stores (Sept 2021 ), including supermarkets, hypermarkets, sportswear, stationery, electronics, and office products.

Observers suggest that the latest acquisitions indicate that the physical retail store business is very much alive with retail business shifting to omnichannel shopping, no longer limited to online and offline. 

Companies believe in the potential of physical stores, reflected by the recent expansion by two e-commerce players, Amazon and Alibaba. These two already expanded into the physical store business during the pandemic.