Vereenegt Kinnekräich
No enger erfollegräicher Show am WTM London vum 7.-9. November, huet TTAL sech mat BBC Wildlife an Associate Partner Zäitschrëften zesummegeschafft fir e speziellen Event den 10. November ze organiséieren entworf fir d'Sensibilitéit vum Tobago als potenziell Vakanzendestinatioun ënnert de Lieser ze förderen, a Leads fir zukünfteg Buchungen z'erreechen. . Déi héich engagéiert Publikum huet en interaktiven Interviewpanel genoss, deen dem Tobago seng touristesch Attributer exploréiert huet mat der TTAL Executive Chairman Alicia Edwards a lokalen Tourguide William Trim, mat Bäiträg vum Tobago Chef Sekretär, den Hon. Farley Augustine. D'Evenement enthält och Schlëssel Aspekter vun der Tobago Kultur duerch Live Ënnerhalung a kulinaresch Delikatesse fir Participanten mat engem Goût vum Tobago ze begeeschteren.
TTAL huet och eng héich engagéierend Reesagent Training an Netzwierker Event zu London Pre-WTM den 3. November gehost, wat fir fokusséiert, een-zu-een Interaktioune mat iwwer 30 Reesagenten a UK-baséiert Hotelvertrieder erlaabt huet. D'TTAL Team huet op Destinatioun Tobago's a seng Haaptattraktivitéiten presentéiert, d'Participanten mat den Attraktiounen an de Kläng vun der Insel mat kulturellen Ënnerhalung an Tobago-thematescher Kichen ze engagéieren.
Dës Aktivitéiten hunn dem TTAL säi fréiere Nischmaart Engagement a Groussbritannien op der National Wedding Show gefollegt, de 15. a 16. Oktober an Excel London ofgehalen. D'UK National Wedding Show ass déi gréisste Hochzäitsmesse a Groussbritannien an eng vun de gréissten an Europa. Wéi den Hochzäitsmaart vun TTAL als Schlësselberäich fir den Tourismuswuesstum vum Tobago identifizéiert gouf, huet dem TTAL seng Participatioun gehollef Konsumenten- a Reeshandelsbewosstsinn vun den Inselen als potenziell Destinatioun fir romantesch Vakanzen ze bauen.
Nordamerika
Over in the USA, Destination Tobago was represented at this year’s Diving Equipment and Marketing Association (DEMA) Show from November 1 to 4 in Orlando, Florida. TTAL officials attended along with members of the Tobago Dive Association to create business linkages and explore new opportunities for the destination in dive tourism. The 4-day event brought together key members of the international dive industry, including retailers, tour operators and destination promoters. As the main hub for professional divers to garner insights on traveling to the best diving destinations in the world, DEMA Show was a key platform for TTAL to promote Tobago’s globally competitive dive product.
Commenting on TTAL’s resumption of in-person engagement strategies and their importance, Executive Chairman Ms. Alicia Edwards stated:
“A return to live events that target niche industry operators and consumers is a worthwhile endeavour in our goal of placing destination Tobago within the consideration set of travellers in our target markets. TTAL will continue to seek out and participate in relevant global trade events that have the potential to bolster bookings to our unspoilt island and drive much-needed business opportunities to our local tourism enterprises.”
In additional strategic efforts to boost arrivals to Tobago, the Agency continues to work towards finding best-practice solutions for airlift and connectivity issues that limit the tourism industry’s growth potential. As such, TTAL partnered with the Airports Authority of Trinidad and Tobago to attend the Routes World Forum in Las Vegas from October 16-18, 2022. Tobago’s tourism officials gained exclusive insight from airline CEOs and industry heavyweights as they discussed the current state of the industry, and the actions that must be taken to stimulate post-Covid recovery and increase airlift.
In looking at arrivals to the destination holistically, TTAL also sought to harness the potential from cruise business across the region by attending this year’s Florida Caribbean Cruise Association (FCCA) Conference in the Dominican Republic from October 11 to 14. The FCCA Cruise Conference is the only official cruise conference representing the Caribbean, Mexico and Central and South America, designed to foster a better understanding of the cruise industry and help attendees improve their cruise tourism business.
The Tobago Tourism Agency Limited continues to work assiduously on behalf of Tobago to get tourism in Tobago back to where it should be once again, combining established marketing best-practices with evolved post-COVID engagement strategies to increase destination Tobago’s global competitiveness in travel and tourism.
