The Malta Tourism Authority (MTA) has won the silver award for Best European Destination at the Annual Travvy Awards which are held by travAlliancemedia at a Gala Awards night in New York City, on February 12, 2020.
The 2020 Travvy Awards recognizes the highest standards of excellence in the Industry today and honors travel companies, travel products, travel agencies, travel executives, travel agents, and destinations for their outstanding achievement. Now in their 6th year, the Travvy Awards have quickly earned their reputation as the Academy Awards of the travel industry.
The Malta Tourism Authority (MTA), through a myriad of marketing efforts, continues to be proactive in the US market since it reestablished its presence in 2014. Led by Michelle Buttigieg, MTA representative for North America, MTA has expanded the number of tour operators that include Malta in their itineraries as well as increased the number of nights spent in Malta on these programs. Tourism from the US market alone has doubled in the past six years to a total of 50,525 tourists. This travel industry push, combined with targeting the US media by promoting Malta in all its diversity, continues to yield excellent results as shown in the Best European Destination award.
Carlo Micallef, Deputy CEO and Marketing Director, Malta Tourism Authority, stated “the MTA is extremely pleased to receive such a coveted award in the competitive American market. These awards show that Malta continues to expand its impact in the travel agent community by promoting the diverse appeal of the Maltese Islands. It also reflects MTA’s commitment to travel agent training has resulted in 4,471 Malta Specialists to date. It is also worth noting that Malta’s luxury product has grown enormously in the last few years and this has particular appeal to American travelers who spend 40% more than the per capita average registered overall.”
Michelle Buttigieg added that “the MTA continues to expand and strengthen its marketing and public relations efforts being carried out in the American market, as well as continue to work with and support tour operator partners so as to ensure increased tour operator promotion and sales. Toward that end we are particularly pleased to be hosting for the first time, the United States Tour Operators Association (USTOA) out of country board meeting in April.” Buttigieg added, “this year Conventions Malta will strengthen its push in the MICE market.”
Iwwer Malta
Déi sonneg Insele vu Malta, an der Mëtt vum Mëttelmier, sinn Heem fir eng bemierkenswäert Konzentratioun vun intakt gebaute Patrimoine, dorënner déi héchst Dicht vun UNESCO Welterbe Siten an all Nationalstaat iwwerall. Valletta gebaut vun den houfreg Ritter vum St. defensive Systemer, an ëmfaasst eng räich Mëschung vun Gewalt, reliéis a militäresch Architektur aus dem antike, mëttelalterlech a fréi modern Perioden. Mat super sonnegt Wieder, attraktive Plagen, e bléist Nuetsliewen a 2018 Joer interessant Geschicht ass et vill ze gesinn an ze maachen. Fir méi Informatiounen iwwer Malta, besicht www.visitmalta.com.
WAT VUN DESEN ARTIKEL WEI HUELEN:
- De Patrimoine vu Malta am Steen rangéiert vun der eelster fräier Steenarchitektur op der Welt, zu engem vun de formidabelste Verteidegungssystemer vum britesche Räich, an enthält eng räich Mëschung aus Gewalt, reliéis a militäresch Architektur aus dem antike, mëttelalterleche a fréizäitegen Zäitraum.
- Déi sonneg Insele vu Malta, an der Mëtt vum Mëttelmier, sinn Heem fir eng bemierkenswäert Konzentratioun vun intakt gebaute Patrimoine, dorënner déi héchst Dicht vun UNESCO Welterbe Siten an all Nationalstaat iwwerall.
- Led by Michelle Buttigieg, MTA representative for North America, MTA has expanded the number of tour operators that include Malta in their itineraries as well as increased the number of nights spent in Malta on these programs.
